Manchester United, insolent financial results, poor resultsFebruary 11, 2019
Swimsuits as far as the eye can see, stacks of scarves, clothes for all ages and all sizes, and goodies of all kinds. More than 800 products spread over 1,600 m² where hundreds of fans roam, mostly from Asia. Welcome to the megastore of Manchester United, the tip of the iceberg of the most "bankable" club in the world.
Despite five seasons in a row disappointing in the league (7e in 2014, 4e in 2015, 5e in 2016, 6e in 2017, and a second place in 2018 but 19 points of his rival Manchester City), and clear failures in the Champions League, the club continues to dominate its competitors economically. More than a club, Manchester – who faces PSG in the knockout stages of the Champions League, Tuesday, February 12 – became the first sports brand in the world.
The valuation of the Red Devils in 2017 was 3.095 billion euros against 2.976 billion for Real Madrid and 2.765 billion for FC Barcelona. According to Deloitte's annual report, the English club generated 666 million euros in revenue in the 2017/2018 season. Less than the 676.3 million from the previous season, and less than Real Madrid and FC Barcelona, who have gone ahead in the standings.
At the end of the season 2017/2018, the Red Devils have also received 171.4 million euros for TV rights against 171 million for their neighbors and "enemies" of Manchester City, yet crowned champions of England .
70 sponsorship contracts
But a club that does not win since 2013, except a Europa League in 2016-2017, can it maintain such levels of income over time? In May 2018, General Manager Ed Woodward ensured that his club could make money regardless of the results. "Manchester is able to generate a lot of money without winning trophies for at least the next decade"says Kieran Maguire, a sports economist at the University of Liverpool.
Liverpool, which has not won the Premier League for almost 30 years, but which continues to weigh on the market thanks to its historical success and its strong identity, is the perfect example.
"The many Manchester fans around the world are happy as long as they can see the club regularly on television. And that the club gives the opportunity to these fans to see it in pre-season exhibition games, which have become a major issue both for the money directly affected for these meetings and for the opportunity to sign new ones sponsorship contracts with business partners »says Kieran Maguire.
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